Date: 20 March 2019
No. of words: 364
For immediate release
Microsoft recruitment partner, Curo Talent, has been shortlisted in the Recruiter Awards 2019. The company submitted a dramatic recruitment campaign, in which a Microsoft Surface Book 2 was launched into space. The campaign has been shortlisted in the category ‘Most Effective Recruitment Marketing Campaign’, and a winner will be announced at the Recruiter Awards ceremony on May 9, 2019.
Curo Talent boasts the most elite IT talent base in the UK and specialises in supplying IT contractors with niche skill sets to Microsoft, its partners and end users. The video campaign, entitled ‘How far will Curo go for Microsoft contractors?’, centred on launching the latest Microsoft Surface Book into space to capture video images of the Earth and the edge of the horizon.
Following a successful launch into space in November 2017, the subsequent video racked up an impressive 38,400 YouTube views, many from the 35,000-strong Microsoft contractor community in the UK. The video was created to highlight the ‘extra mile’ that Curo Talent goes for members of its talent pool — and to coincide with the launch of the latest Microsoft Surface Book model.
The marketing campaign will compete against five other entrants in the ‘marketing’ category (including Harrods, Heathrow Airport, The AA and Vodafone) at the Recruiter Awards 2019.
“One of our campaign objectives was to encourage Microsoft contractors to register and provide GDPR consent — a complicated task in a niche market of approximately 35,000 people,” explained Graham Smith, Head of Marketing at Curo Talent. “Following the launch however, the number of opt-ins we received increased from an average of 60 per month to over 400 in December 2017.
“The campaign produced great marketing results, an increase in web traffic for Curo Talent and of course, spectacular video footage of the Earth’s horizon. The Curo Talent team is elated to be shortlisted in the Recruiter Awards, who all have their fingers crossed for the results in May.”
Curo Talent’s video can be viewed in a short 2-minute highlights version, or a longer ‘full story’ where viewers can see the preparation, launch and crash landing of the Microsoft Surface Book 2’s mission. Both videos can be viewed on the Curo Talent website: www.curotalent.com/space.
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For more than a decade, Curo Talent® has built the most respected Microsoft freelance community in the UK. Utilised by Microsoft UK and users of Microsoft technology, its contractors empower organisations with capacity and scale to sell or deliver more.
Curo is more than a recruitment agency. The company works in partnership with Microsoft freelance experts offering them relevant, interesting and leading-edge contract jobs.
For further information contact:
Graham Smith, Head of Marketing
Curo Talent, 400 Thames Valley Park Drive, Thames Valley Park, Reading, RG6 1PT
Telephone: +44(0)7954 992 403